“Sons of sound and SONOS of sound”
Following similar successful events in both London and New York... On April 12 at Sonos Berlin hear Tony Visconti, Alison Goldfrapp, Michael Rother, Gudrun Gut and Thomas Venker share personal stories inspired by David Bowie. Sign up for free tickets here http://sonos.com/bowie
Keep reading for the full press release.
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Great Sound in Mitte:
Sonos Concept Store Berlin opens on April 12
Song Stories: Bowie Opening Night Event hosted by Thomas Venker to feature Tony Visconti, Goldfrapp, Ellen Allien; Gudrun Gut and Michael Rother
RSVP Open to the Public at www.sonos.com/events
Berlin is Germany’s urban capital of music – even more so soon, as the new Sonos Concept Store at Oranienburger Straße 83 in the Mitte district is opening its doors on April 12. After opening branches in New York and London 2017, the Berlin Sonos store is the second in Europe and third worldwide.
Experience Sound & Sonic Culture
The concept is more than a store: Sonos lets you experience music culture in its new Berlin space. Events from music, film, technology as well as art & design will be happening on an ongoing basis. Visitors can deep-dive into sound, experience Sonos products in an interactive ‘home’ environment and listen to music as intended by the artist. Naturally, sound & acoustics are a crucial part of the concept of the space.
Two listening rooms offer a unique listening experience and are the ideal set-up for product demonstrations: Designed to reflect the feeling of a modern home, the listening rooms let visitors experience the power of sound. Visitors can choose their own favorite songs and stream their own music via one of the many streaming services available on Sonos.
„The Berlin Concept Store is a place for music lovers to come together and find inspiration,“ says Marco Schultz, Country Director DACH at Sonos. „We want to let people feel how sound can bring every home to life.”
Those who want to find the best speaker or the ideal set-up of sound for their home can get qualified advice in the store and, at the same time, experience the products themselves. It’s also the ideal place for those curious to learn more about voice control and intuitive technology: The first Sonos smart speaker – Sonos One with Amazon Alexa built in – can be controlled with your own voice.
Store Design: Urban Berlin
Carefully selected elements distinguish the Berlin space from those in London and New York: For the design of the listening rooms, Sonos collaborated with Berlin artists 44flavors and Lena Petersen. Inspired by music and urban culture, they created the individual look & feel of the two rooms.
Even parts of the store interior are from Berlin – with furniture pieces from 45Kilo, Loehr, Deadgood and Selleck & Sohn.
Another highlight of the space is the eye-catching Art Wall: a space for music-inspired art by international and local artists. For the store’s opening, an exhibition on David Bowie, who had a close musical connection to the German capital, is being showcased, featuring photographs by Denis O'Regan, Masayoshi Sukita and Christian Simonpietri documenting Bowie during his Berlin era.
Song Stories Store Opening
The store’s opening event is inspired by an icon who created some of his most innovative and enduring work in Berlin: On Thursday, April 12, Sonos presents the Song Stories: Bowie. Thomas Venker will be the host for the evening and invites selected artists to share their personal David Bowie-inspired music experiences: Co-producer of Bowie’s famed Berlin Trilogy of Low, “Heroes” and Lodger Tony Visconti, Alison Goldfrapp, Michael Rother and Gudrun Gut will tell their very own song stories and add individual soundtracks. This evening is open to the public and meant to bring together Bowie fans, music lovers and Berliners – RSVP is open on www.sonos.com/events.
During Opening Weekend, on April 13&14, British radio station NTS will create a music experience with a focus on David Bowie’s Berlin era with a live broadcast, inspiring guests, interviews & talks.