To the girl with the mousy hair...
The mobile media company,
The campaign kicked-off with a 30 second TV spot which first aired in the UK on October 16th. The advertisement features a man with an acoustic guitar, (similar to Ziggy's blue guitar used for Starman on TOTPs) a young girl and a dog sitting around a camp fire on an idyllic moonlit beach.
The man plays a rendition of David Bowie's classic Life On Mars?, the arrangement of which (considering the instrumentation) obviously owes more than a little to Seu Jorge's treatment of the song for the soundtrack of The Life Aquatic than it does to the Hunky Dory original.
After we hear about twenty five seconds from the end of the first verse and into the chorus, the camera pulls back and pans left to reveal fireworks that appear to be coming out of the ocean.
The ad was written by Yan Elliot and Luke Williamson at WCRS and shot on location by Trakor.
It's a charming little piece displaying a great sense of style, and I for one would love to see a full-length version where the whole song is performed.