The very first RCA music press advertisement for a Bowie single. This particular one
appeared in Melody Maker in January 1972, and RCA generously shared the ad for
Changes with an ad for the theme from the hit TV Series A Family At War! However,
despite RCA splashing out, and Tony Blackburn making the record 'Single Of The Week'
on Radio1 (a big deal back then) the song failed to chart. The next 45 was a different story.
Changes are taking the pace I'm going thru...
Tonight's TOTP2 on the BBC here in the UK (BBC2 6.20pm) is showing an archive performance of David Bowie's song Changes. On their listings page, TOTP2 have illustrated a blurb about the song with a 1974 live shot. Here's an excerpt from that blurb:
"It started out as a parody of a nightclub song, a kind of throwaway," said a humble Mr Bowie of 'Changes' - which by some criminal twist of fate, never made the Top 40 despite constant appearances on Bowie's many compilations.
Anyway, the picture they used got me to thinking that perhaps they were going to show Changes from David's September 5th 1974 concert at the Los Angeles Universal Amphitheatre, a show that was filmed by the BBC for their Cracked Actor documentary.
But, a little more detective work has uncovered the fact that the version being shown tonight is in fact from the Ziggy Stardust Motion Picture. Oh well, not quite as exclusive as the '74 show perhaps, but it's still Bowie on the box, and a good ad for the DVD.
While we're on the subject of Changes, the April edition of MOJO magazine has a free booklet entitled Ultimate Jukebox - The 100 Singles You Must Own. It's another one of these hotly debated (and frankly pointless) lists that emerge every other month and get music fans across the globe riled.
At number 30 in the list, Changes is the Bowie single you must own, and whatever you may feel about this selection, this is what the publication had to say about the release:
He'd had three UK flop singles Space Oddity, and this fared little better in the charts. His debut single on RCA - and the opening track on the Hunky Dory LP - represented a sea change for both Bowie and pop music.
A charged accusatory lyric, a colourful volley of piano and sax and then you're into that irresistible chorus. Guaranteed to stop any pub dead in its tracks, the ch-ch-changes stutter is a real masterstroke.
The B-side, Andy Warhol, reflected Bowie's fascination with the avant garde and enhanced his sense of mystery and danger all the more.
So there you have it. What would you have chosen if you could only own one Bowie single? After much deliberation I've finally settled on Space Oddity/The Wild Eyed Boy From Freecloud. No hang on, what about Life On Mars?/The Man Who Sold The World... or "Heroes"/V-2 Schneider? Oh, I give up! };-)