So Good Looking, The Competition Can?t Stand The Sight Of It
Look out your window I can see his light...
Luke Oxley will be the fourth artist in the Window Pain (sic) Project at the Tardis Studios window space situated at 52-56 Turnmill Street, London, EC1. Taking over from 360 Corp from next Monday the 10th September, Luke's piece will be on show through till the 5th October 2001.
Luke is exhibiting 'So Good Looking, The Competition Can?t Stand The Sight Of It', an installation using ultraviolet light. The text, based on an old advertising slogan, is explained in this excerpt from the press release:
"The text implies the boastful messages offered by commercial companies while at the same time hinting at the more sinister and aggressive implications of advertising. At the same time the use of ultraviolet light alludes to the all-pervading nature of ads as it illuminates the whole work, the space and the viewer of the piece."
"Oxley playfully and critically re-works the visual and abstract signs that our consumer society bombards us with daily. In so doing he confuses our taught reading of the world and the language and meaning of commercialism, furthermore through exploiting mass production techniques and industrial materials the artist brings into question the status of the art object while distorting ideas of authenticity, simulation, originality and replication."
"Locating this piece on street level and outside the confines of the gallery further challenges the work as an art object. In spite of this the text evokes the relationship between artists, artwork and viewer, commenting on the ego of the artist and the often-confrontational relationship between the artist and the participating viewer."
As you all know,