DB was featured in a column about Britain's internet heroes, in the Sunday Times:
As a musician, performer and songwriter, David Bowie continually reinvents himself and his art. He was one of the first leading artists to release a single online, 1997's Telling Lies.
He has experimented with CD-Rom versions of songs that enable the user to create videos to accompany the music. As if this were not enough, he has also pioneered the use of webcasts and chats, offering live video feeds from the studio, live chat with featured guests and an online journal. He has even launched his own internet service provider, which gives fans access to exclusive remixes and even the opportunity to buy artwork.
Bowie is also a co-founder of UltraStar, a web development company that puts entertainment, sports and fashion brands online, with everything from personalised e-mail addresses to discounted merchandise offerings. The key to the service, which is based on the successful BowieNet model, is to get access to behind-the-scenes footage and exclusive content from partners.
The future: "Creating a sense of community is what it's all about; getting a lot of like-minded people together," Bowie explains.