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Where Are We Now? Some facts

Total Blam Blam's picture
on January 10, 2013

“Coco’s dog’s a poacher and she hides behind trees”


Director Tony Oursler’s enigmatic promotional film for David Bowie’s ‘Where Are We Now?’ has got folk wondering.


It’s not the first time Oursler has supplied a little weirdness to a Bowie video. One of David’s strangest promo films is the beautiful ‘Little Wonder’ where Oursler’s trademark projections lend a surreal air to proceedings.


We can’t explain everything you see in the ‘Where Are We Now?’ promo, but we do have a few interesting facts regarding it.



The most common misconception, or widely held theory, is that the woman accompanying David is Icelandic singer, Björk. It's not. It is in fact Oursler’s wife, painter Jacqueline Humphries.


The room in the film which is jam packed with all kinds of weird and wonderful objects is actually the interior of Ousler’s downtown New York studio.


The dog seen wandering into view in the studio is Muffin, who belongs to Coco, David’s assistant and long time friend.


Muffin is also sister to Max, Lexi Jones’s dog.


The video was shot over two mornings.


So now you know. 

blog image: 
    10 January 2013
    Where Are We Now? Some facts

    “Coco’s dog’s a poacher and she hides behind trees”


    Director Tony Oursler’s enigmatic promotional film for David Bowie’s ‘Where Are We Now?’ has got folk wondering.


    It’s not the first time Oursler has supplied a little weirdness to a Bowie video. One of David’s strangest promo films is the beautiful ‘Little Wonder’ where Oursler’s trademark projections lend a surreal air to proceedings.


    We can’t explain everything you see in the ‘Where Are We Now?’ promo, but we do have a few interesting facts regarding it.



    The most common misconception, or widely held theory, is that the woman accompanying David is Icelandic singer, Björk. It's not. It is in fact Oursler’s wife, painter Jacqueline Humphries.


    The room in the film which is jam packed with all kinds of weird and wonderful objects is actually the interior of Ousler’s downtown New York studio.


    The dog seen wandering into view in the studio is Muffin, who belongs to Coco, David’s assistant and long time friend.


    Muffin is also sister to Max, Lexi Jones’s dog.


    The video was shot over two mornings.


    So now you know.