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Emi Catalogue Marketing Campaign Wins Mw Award...again!

Total Blam Blam's picture
on May 24, 2011

Drink, drink, drain your glass, raise your glass high...

Congratulations are due to David Bowie and EMI and everybody involved in the Station To Station marketing campaign last year...with particular thanks to Jo Brooks and Nigel Reeve at EMI who have scooped the 2011 Music Week Catalogue Marketing Campaign Of The Year Award at a ceremony at the Roundhouse in London.

Despite my mild cynicism in the shortlist announcement news item, (04.18.2011 NEWS: S2S SHORTLISTED IN MUSIC WEEK AWARDS NOMINATIONS) when I suggested that perhaps winning the same award several years earlier might reduce the chances of winning this year's award, I was very happy to have been proved wrong and glad to see that great work triumphs.

I think most of you will agree that the deluxe box version of Station To Station set the bar for how these repackages should be handled. And who could argue that the 3 disc special box version wasn't incredible value for money too.

Here's to future Bowie catalogue releases receiving the same loving treatment and attention to detail.

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    24 May 2011
    Emi Catalogue Marketing Campaign Wins Mw Award...again!

    Drink, drink, drain your glass, raise your glass high...

    Congratulations are due to David Bowie and EMI and everybody involved in the Station To Station marketing campaign last year...with particular thanks to Jo Brooks and Nigel Reeve at EMI who have scooped the 2011 Music Week Catalogue Marketing Campaign Of The Year Award at a ceremony at the Roundhouse in London.

    Despite my mild cynicism in the shortlist announcement news item, (04.18.2011 NEWS: S2S SHORTLISTED IN MUSIC WEEK AWARDS NOMINATIONS) when I suggested that perhaps winning the same award several years earlier might reduce the chances of winning this year's award, I was very happy to have been proved wrong and glad to see that great work triumphs.

    I think most of you will agree that the deluxe box version of Station To Station set the bar for how these repackages should be handled. And who could argue that the 3 disc special box version wasn't incredible value for money too.

    Here's to future Bowie catalogue releases receiving the same loving treatment and attention to detail.