"You've read it on the websites, and the track is on TV..."
The response to the news we exclusively revealed in the small hours has been incredible and what nicer way to wish David Bowie a Happy Birthday than with all the positive responses on TV, radio, newspaper and social media sites.
The reaction from iTune users has also been remarkable with both the album, The Next Day, and the single, Where Are We Now?, currently at #1 on the UK iTunes site.
If you've not already joined in the birthday well-wishing you may want to now via this Facebook birthday post which is fast approaching 100,000 likes!
You might also want to follow @DavidBowieReal if you're a Twitter type of person with #bowie currently trending and #wherearetheynow and #thenextday popular hashtags too.
Congratulations to photographer Jimmy King for the wonderful Bowie portrait accompanying this story.