"You can't say no to the beauty and the beast..."
Thirty five years ago today RCA released David Bowie's Beauty And The Beast as a follow up to the title track from the the previous year's "Heroes" album. The record was issued with a picture cover in the UK where there had been just five such sleeves, including this one, since 1972.
Despite the success of the accompanying #3 album and the picture sleeve, the single only reached #39 on the official UK singles chart. The slogan of "TOMORROW BELONGS TO THOSE WHO CAN HEAR IT COMING" that accompanied the "Heroes" campaign, seemed to bypass the singles buying public of the time who apparently weren't quite ready for the sound of tomorrow!. See the Facebook version of this story (BEAUTY AND THE BEAST SINGLE IS 35 TODAY) to view some of the Beauty And The Beast press adverts that were published in the UK and the US in January 1978 .