Artwork rough for the Rex Ray Rebel Never Gets Old sleeve.
Rebel where d'ya wanna go?
Many of you have already seen a TV spot for Audi directed by Lance Acord of Park Pictures, which premiered on American TV recently. McKinney + Silver's Audi campaign features a series of visuals following the technological progression of objects including a wheel and a headlight.
Earlier this week ads for the campaign started to appear in print too, with the depiction of a wooden wheel, a bicycle wheel, an antique car wheel and finally an Audi wheel, illustrated by the legend: "Move forward.